Promotion
-
Agencies
Walmart Races to NASCAR Fans
Walmart has launched a new annual regional program in California. It began with a wave of the green flag at the Toyota Save Mart 350
-
Agencies
Social Fits Chicos
Women’s apparel marketer Chico’s FAS is quite happy using social media to come into the middle of the conversation. With the women-over-40 demographic
-
Agencies
Family Dollar Invests in Mobile and Social
The increased information accessible through mobile devices flows both ways, and that has created some new challenges for retailers.
-
Agencies
Tropicana Introduces New Flavors
Tropicana Trop50 introduced two new flavors this summer Lemonade and Raspberry Lemonade by opening up a lemonade stand in New York City’s Times Square.
-
Agencies
Beauty Marks
One of Estée Lauder’s favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,
-
Agencies
Money Can’t Buy Me Love – or Like
We understand that true experiences—ones that build lasting, trusting relationships are built on promises made and kept. In other words, money can’t buy us “like.”
-
Agencies
Case Study: “Give a Veteran a Piece of the (Miller) High Life”
Miller High Life is in its second year running a summer promotion to convert competitive brand drinkers, have some fun with loyalists and improve the lives of veteran soldiers.
-
Agencies
Why Etail Marketing Requires New Key Performance Indicators
It’s clear that the growth in CPG is going to be online, and the CPG industry needs to settle upon an industry standard for measuring online presence.
-
Agencies
Soap.com to Loyal Customers: You Decide the Discounts
Soap.com, the online seller of personal care, household and vitamin products, has decided to let registered users pick which items they want to receive instant discounts on
-
Agencies
Before You “Check In”: What Loyalty Marketers Need to Know About Location-Based Services
I’ve won and lost four mayorships in the past six months. To my credit, I leveraged my time in office to earn a few kickbacks (discounted meals and a free glass of wine), but I lost each title within days of winning one. This dubious achievement doesn’t make me a bad politician—it makes me an unreliable player of Foursquare, a social check-in game.