Promotion

• Agencies

  Sports Sponsorships Still Top Pick

  The four major U.S. pro sports leagues and teams are on track to post a 7.9% increase in sponsorship revenue in 2011.

• Agencies

  The Four Tiers of Loyalty: Where Do Your Customers Fit In?

  Many companies continue to simply think of loyalty as a customer’s repeated purchase of a product or service. When marketers look deeper, they’ll find distinctly different types of loyalty.

• Agencies

  Facebook and CPG—Budgets, ROI and What’s Working: Study

  A new national study from the Shopper Technology Institute has enlightened us on retailer’s use of social media.

• Agencies

  Behind the Scenes at the Miller “High Life” Promotion: Q&A

  For every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned from the purchases of 12-packs of beer Miller High Life donates 10 cents to help “Give a Veteran a Piece of the High Life,” up to $1 million. Miller High Life Brand Manager Brendan Noonan takes us behind the scenes.

• Agencies

  To Promote Health, Loyalty, Brands Go Back to School

  Many brands are helping schools improve wellness programs while capitalizing on schools as allies and venues for communicating their product messages.

• Agencies

  Trends, Stats, Best Practices You Need to Know About Mobile Marketing

  Numbers were flying, some conflicting, some not, an indicator of the lightning fast pace of mobile marketing. Geoff Ramsey, chief executive office of eMarketer, sorted it all out. One of the things his company does is analyze the massive amount of research around mobile phone use and marketing pumped out from dozens of companies to come up with a singular determination of the findings.

• Agencies

  Budget Watch: Experts Share Where Marketers Should Put Their Dollars in 2012

  Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending:

• Agencies

  How to Effectively Execute a Sample Program

  As marketing times change fast check out these new rules for conducting sampling programs.

• Agencies

  Turning Chiliheads into Cheeseheads: Kraft

  It seems like odd fit: a well-known cheese brand, Kraft, sponsoring a popular chili cook off whose rules do not allow for the chefs to use cheese as an ingredient in their competitive recipes.

• Agencies

  Churn Takes Almost Half of CPG Brands’ Most Loyal Buyers: Study

  A study of shopper behavior by Catalina Marketing finds that the average CPG brand saw 46% of its most loyal shoppers fall away in the last year