Promotion

• Agencies

  2012 Trends in Customer Loyalty and Rewards

  Social gaming continues to grow, fueling gamification’s ascent from industry buzz to implemented engagement tactic. Here’s a breakdown of the expected trends in 2012:

• Agencies

  Cinnabon Bakeries Begin Sampling Programs with International Delight

  Cinnabon Bakeries offers a splash of Cinnabon-flavored coffee creamer from International Delight when customers purchase a cup of coffee.

• Agencies

  NASCAR’s VP Partnership Marketing: If You’re in the Race, You Better Keep Pace

  Norris Scott, the vice president of partnership marketing for NASCAR, talks about attendance, marketing, as well as the new sponsor expectations and how NASCAR is responding.

• Agencies

  Retail/CPG Brands Market Beyond Store Walls

  At one time, the terms most frequently heard when instore marketers convened were most likely shelf talkers and But two October conferences in Chicago

• Agencies

  Driving For the Green: A Q&A With TaylorMade Golf’s Bob Maggiore

  Chief Marketer talked with Bob Maggiore, newly-named CMO for the Adidas Group’s TaylorMade Golf subsidiary, about the challenges and benefits of keeping customers buzzing about your products year-round

• Agencies

  Kikkoman Loves Food Occasions

  Kikkoman loves barbeques, Super Bowl tailgate parties, Thanksgiving, Christmas and other special occasions. These key food occasions provide timeframes for the brand to push out recipe ideas for new ways to use its products along with incentives to purchase.

• Agencies

  Holiday Spending on Gift Cards to be Highest Since 2007

  For the fifth year in a row, gift cards top Christmas wish lists.

• Agencies

  The Top 10 Promotions to Attract Holiday Shoppers

  The Top 10 holiday specials shoppers are taking advantage of.

• Agencies

  Kraft Turns to HSN to Sell its Seasonal Recipe Booklet

  In a first-time deal with the HSN network, the brand is selling the “Make it Delicious Recipe & Coupon Booklet,” that includes 20 top recipes and $30 worth of coupons.

• Agencies

  Break The Retail Planning Cycle By Connecting with Shopper Rhythms

  Break The Retail Planning Cycle By Connecting with Shopper Rhythms