Promotion
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Agencies
Live Alligators in NYC Draw Crowds, Press for “Swamp People”
The History channel and its agency, Civic Entertainment Group, have converted 5,600 square-feet of space in New York City
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Agencies
Mattel Extends Reach of New Toy with Branded Entertainment
Mattel is out with a new line of Hot Wheels vehicles and has created an online game and animation series to extend the reach of the toys to an older audience. Branded entertainment extends new Hot Wheels toy to tweens and teens The Hot Wheels Battle X …
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Agencies
Crabtree & Evelyn’s Rocky Road to Customer Loyalty
Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years
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Agencies
JC Penney Opts Out of the Discounting Arms Race
Depending on your viewpoint, JC Penney announced Wednesday that it is migrating down
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Agencies
Coke Capitalizes on Second Screen Media, Polar Bears for Super Bowl
In the continual search to find new ways to connect with digital consumers, Coca-Cola has outfitted its iconic polar bears with the same technologies that Super Bowl XLVI fans across the country will be using to view the game and socialize with friends.
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Agencies
Three Steps to Toughen up Your Loyalty Offensive
For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy
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Agencies
New Citi App Lets Loyalty Members Pool Points Through Social Networks
New Citi App Lets Loyalty Members Pool Points Through Social Networks
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Agencies
Putting Your Customer Loyalty Strategy into Reverse
Metrics are critical to art of successful marketing, but they can also be a problem if they distract from the critical goal of meaningfully connecting with your customers. This is especially true for loyalty marketers.
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Agencies
5 To Do’s When Activating Digital Shopper Marketing Programs
Digital shopper marketing tools are clearly enhancing the consumer shopper experience, both for the marketer as well as the shopper.