Promotion

• Agencies

  2012 March Madness Was Very Mobile: Study

  Mobile devices did a lot more than warm a bench in this year’s NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content– rising to 91% reach among 18 to 24 year olds.

• Agencies

  Hertz Coupon Value Increases with Facebook Shares

  Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.

• Agencies

  What Do Marketers Want In A DM Conference?

  The Direct Marketing Association has spiked two conferences within the past year. Could either have been saved?

• Agencies

  The New Sweet Spot for Reaching the Hispanic Consumer

  When it comes to the Hispanic consumer, there’s what brand marketers know about this demographic and what retailers know. Here’s how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.

• Agencies

  ExxonMobil, Shopkick Test Check-in Rewards at Gas Station C-Stores

  ExxonMobil is testing a deal with shopping rewards app Shopkick to give gas customers an incentive to pay inside– and perhaps to pick up a few things before they do.

• Agencies

  Coupon Distribution Drops Following Record Breaking Years

  A new report finds that coupon distribution, savings values and redemption have dropped for the first time in 5 years.

• Agencies

  A 12 Year Local Racing Sponsorship is Paying Off for Tecate Light

  Tecate Light reaps the benefits of a 12 year sponsorship of the Toyota Grand Prix of Long Beach.

• Agencies

  A Little Tale About A Few Hairy Hockey Players

  “Beard-a-Thon,” that zany promotion that taps into a long-standing tradition of National Hockey League players not shaving during the playoffs as a show of solidarity, is entering its fourth season.

• Agencies

  Using Web Data to Improve Your Retail Storefront

  For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.

• Agencies

  TV Spots, Price Discounts Work Together at Store Level: Research

  traditionally thought to work at cross purposes, TV spots and price discount campaigns can actually combine to produce heightened sales lift, new research from TRA and dunnhumbyUSA finds.