Promotion

• Agencies

  Event Budgets Up, Time for a Refresher Course

  Event marketing budgets are expected to grow about 8% this year and with that in mind, industry experts share a refresher on best practices and tips to get your events off and running.

• Agencies

  Deal and Promotion Seeking Behavior Grows

  Over the last 12 months shoppers have grown more price sensitive and they are on the hunt to find bargains with shopper price comparison research up 35% over the last year, a new study from Parago has found.

• Agencies

  IHG Adds Instant Rewards to Encourage “Light User” Loyalty

  IHG (InterContinental Hotels Group), has debuted instant digital rewards for its Priority Club that it hopes will encourage new members and light users to see value in its loyalty program.

• Agencies

  Cracker Barrel Builds Database with Sweepstakes

  Cracker Barrel Old Country Stores is runnings the

• Agencies

  HGTV Sidesteps Mass Media for a Slate of Splashy Events

  HGTV is sidestepping some TV, print and outdoor ads in favor of a full calendar of event and experiential marketing programs this year.

• Agencies

  Coupons at Center of $5 Million True Lemon Summer Campaign

  True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.

• Agencies

  Twitter Helps Sell an Undiscovered Wine Region

  A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.

• Agencies

  Customers Influence Trajectory of Mike’s Hard Lemonade Marketing

  Mike’s Hard Lemonade is out with its national summer campaign,

• Agencies

  Brands Race to Make their Events More Interactive Online

  Brands use social media to measure event activation and amplify the message.

• Agencies

  Q&A: How Retailers are Using Social Media

  Social media use is exploding among retailers. How are they using it?