Promotion Archives - Page 13 of 438

Experience Marketing is the New Integrated Marketing Model

Three forces in the market have come together to create a perfect storm that’s rendered traditional approaches to integrated marketing passé. Here’s what you need to know.

Agencies

7-Eleven Turns App Development Over to Customers

7-Eleven’s approach in app development is what many retail marketers expect, to create utility for customers to find stores, use digital coupons and to serve promotions and special offers.

Agencies

Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.

Agencies

Pepsi Talks About its New Bottle

For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how this all-important package fits into Pepsi’s overall marketing plan.

Agencies

Dole and Rachael Ray Broaden Reach of Cook-Off Contest

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

Agencies