Postal Regulations
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Agencies
As IPOs Go, Zynga’s No Groupon (And That’s A Good Thing)
Both Zynga, the online games company whose offerings include Farmville, Mafia Wars and Zynga Poker, and Groupon, the daily deal site, are dot-coms which deal primarily in virtual goods. They hold no physical inventory and rarely generate transactions …
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Agencies
How Concerned Are Clients About Reduced Mail Delivery?
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How concerned are your clients about the prospect of reduced mail delivery?
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Agencies
ACMA’s Catalog Postage Survey: Sprawling, Ugly…and Necessary
Imagine receiving a survey on marketing practices. Now imagine receiving a marketing practices survey consisting of 25 multi-part questions spanning several different organization areas. Now consider that at least one of the questions has five …
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Agencies
A Not-so Universal Postal Service
With all the dire warnings that the U.S. Postal Service will become insolvent unless Congress comes to the rescue, predictable and unhelpful clarion calls for privatization have begun to resurface. One such call reportedly came from Steve Forbes, …
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Agencies
Mailers: Rate Hike Won’t Help USPS
Mailer groups are thankful for the just-announced small postage increases but don
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Agencies
Groupon’s IPO Raises Questions For Participating Merchants
Monday’s New York Times featured a terrific column by Andrew Ross Sorkin on Groupon’s finances, as well as some reasons behind its delayed initial public offering (IPO). Sorkin’s column is must reading for investors. Consumers have their sources of …
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Agencies
Broker Roundtable: Potential Legislation Restricting Marketers
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With the election year coming up, how much more restrictive legislation do you foresee that could affect marketers?
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Agencies
Broker Roundtable: USPS Finances and Direct Mail
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What impact will the USPS’ ever-worsening financial picture have on direct mail?
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Agencies
Broker Roundtable: USPS Summer Postage Sales
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How much have the U.S. Postal Service’s annual summer postage sales helped the industry?