Personalization Archives - Page 2 of 13

Data & Analytics

Ecommerce Personalization in 2021: Five Predictions

Five predictions for ecommerce personalization in 2021.

Data & Analytics

CMO Roundtable: Visa, Personal Capital, AKT and Zoom Talk 2020 Marketing Trends

Four CMOs discuss trends in 2020 and what’s in store for marketing organizations of the future.

Profiles & Campaigns

Email Personalization Boosts Bernie 2020 Donations

Personalized email is helping the Bernie Sanders campaign create a spirit of community
to engage subscribers—and donors—for the presidential candidate.

Acquisition

Marketing Structures Keeping Customers and Brands Apart—Report

Just 10 percent of CMOs feel confident they will be able to reach their customer engagement
and revenue goals as audiences seek more localized, personalized experiences.

Profiles & Campaigns

Personalization Adds Bling to Stella & Dot’s Conversion Rates

Website personalization is helping Stella & Dot boost
online conversions by 52 percent.

Data & Analytics

When Personalization Backfires— And What to Do About It

Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here’s four steps to getting it “just right.”

Agencies

In B2B Direct Mail, Be Relevant, Creative and Timely

Chief Marketer talked with Harte Hank’s Michele Fitzpatrick and Mighty & True’s Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.

Engagement

Looking to Reach Prospects? Consider Going Micro

Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.

Digital

Improving Online Personalization: 5 Tips

Online personalization faces several challenges, including privacy concerns. Here’s 5 ideas for avoiding the creepiness factor.

Agencies

4 Reasons to Make Personalized Marketing Analytical

The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.