Personalization

• Data & Analytics

  Five Basics for Better Email Creative

  Facebook, Twitter and other social channels may be more glamorous, but smart marketers don’t overlook email’s role, despite it being a mature channel. Adam Blizter, COO of Pardot, offers five considerations for marketers wanting to successfully use email.

• Agencies

  Database Gives Insight Into Email Timing, Engagement and Conversion

  Marketers can boost email conversion rates by coordinating blasts to individual consumers’ demonstrated high-engagement times, thanks to a new tool from Epsilon. And the funny part? The inspiration for this (legitimate) system was a trick used by spammers.

• Data & Analytics

  4 Tricks for Boosting Your Email Marketing Performance

  Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.

• Agencies

  Social, Mobile, Email Lead Marketing Investments: DMA/Winterberry Study

  Spending on, and revenue from, direct marketing channels is up — but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.

• Data & Analytics

  Using Triggered Marketing to Boost Your ROI

  Here’s three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.

• Agencies

  Using Big Data to Create More Efficient Email Marketing Campaigns

  More consumer data is being collected than ever before and this “Big Data” can help make sure you never have to do a blind email blast again.

• Data & Analytics

  Tips for Maximizing Your Email Marketing Campaign Reach

  To make the most of your marketing investments, your email, social media, direct mail, event, PR and mobile strategies should intersect and support your business goals and objectives.

• Data & Analytics

  Enewsletters Help Direct Selling Consultants Connect With Prospects

  Personalized, branded enewsletters can help consultants at direct selling organizations like Tupperware and Avon drive revenue and referrals.

• Data & Analytics

  Groupon Offers Loyalists Access to Exclusive Deals

  Groupon is testing special VIP deals to its most loyal users, a fee-based service suggested by some of its very own 33 million active members.

• Data & Analytics

  Email Quality Varies Among GOP Presidential Candidates

  Think all Republican presidential candidates are the same? Silverpop’s Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.