OTT Advertising

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  Digital

  Five Ways to Boost ROI Through CTV and OTT Advertising

  A shift from traditional TV viewing to digital presents an opportunity for marketers to reach new audiences through the connected TV market.

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  Digital

  How B2B Marketers Can Use CTV and OTT to Connect With Customers

  B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.

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  Acquisition

  NBCUniversal’s Peacock AVOD Service Launches Amid Pandemic Streaming Boom

  The content streaming market is getting crowded: The latest is NBCU’s Peacock.