Optimization

• Agencies

  Kmart, Other Brands Test Geo-located Text Messaging with AT&T ShopAlerts

  Some big names in both retail and consumer goods are partnering with wireless carrier AT&T to test the impact of text messages that send themselves automatically when customers

• Agencies

  ING Direct Smartphone Apps Build Loyalty, Community with Mobile Banking

  A recent study by Forrester predicts that one in five U.S. adults will do some form of banking transaction over their mobile phones by 2015, up from the 12% who currently perform some of their banking over mobile handsets. That’s good news for banks, who are always looking for ways to cut down on teller interaction and thus overhead.

• Agencies

  InterContinental Aggregates Hotel Check-ins with PlacePunch

  Capitalizing on the popularity of mobile check-ins on Foursquare, Gowalla, Twitter and Facebook Places, InterContinental Hotels Group has launched a pilot program with a platform

• Mobile

  Esquire AR Campaign Lets You Meet Brooklyn Decker at Your Local Bookstore

  Bridging the online/offline gap, Esquire magazine has collaborated with book retailer Barnes & Noble and augmented reality platform GoldRun to launch two campaigns that bring its pages to life

• Mobile

  Mobile Campaign Lets Fans Look Deeper into “Inception” DVD

  Some promotions for movies and DVD releases use barcodes to offer behind-the-scenes glimpses, on the theory that their biggest fans or most motivated audiences will value that content as much as a giveaway

• Mobile

  JCPenney Unwraps New Mobile Initiatives for the Holidays

  JCPenney has unwrapped a number of new mobile initiatives, investing heavily in new technologies just in time for the holidays so customers can easily make purchases directly from their mobiles

• Mobile

  Global Ad Forecasts Call For Growth Led By China

  The numbers may differ by a tenth of a percentage or so, and the hard dollars may not line up, but the general trends are the same: Global marketing spending is going to jump in 2011, with Brazil, Russia, India and China (the

• Agencies

  Enhance Your Holiday Sales with Mobile Commerce Strategies

  Adding mobile commerce to your online sales strategy is an easy way to increase the reach of an online store and increase sales; after all, your mobile commerce strategy encompasses your email marketing promotions.

• Mobile

  Better Channel Integration with Short URLs and QR Codes

  With Americans spending nearly a quarter of their time online on social networking sites and blogs (a 43% increase from just a year ago, according to a recent study by Nielsen), there is no reason marketers should not be taking advantage of these new communication platforms.

• Agencies

  How Simon Mall’s New App Benefits Retailers and Shoppers

  A shopper walking into The Fashion Mall at Keystone in Indianapolis, IN, can click on the new Simon iPhone app to discover that she can get $30 off at Gap if she brings any of her old denim to the store