Optimization
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Agencies
Catalog Spree Says iPad Shoppers Engage More, Spend More
It was, by all estimates, a big year for gifting the Apple iPad 2 tablet, with analysts predicting fourth-quarter sales of 13.5 million units. That’s up 84% over the sales of the original iPad in the same quarter 2010. -
Agencies
New Citi App Lets Loyalty Members Pool Points Through Social Networks
New Citi App Lets Loyalty Members Pool Points Through Social Networks
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Agencies
OMX Holiday Office Bingo: 2011 IMA Award Winner
Best Mobile Marketing Campaign: Smartphone App | The folks who have let you Elf Yourself for years now turned these universal Yuletide forces into a bingo game that office party-goers could play via the cameras on their smartphones
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Agencies
2010 Monopoly at McDonald’s: 2011 IMA Award Winner
2011 IMA Award winner, Best Cross-Platform Promotional Campaign Using Interactive Channels | The Monopoly Promotion template continued in 2010 with some new-media tweaks to the online version
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Agencies
2012 Trends Report: The Outlook for Marketing Growth in Key Promotional Categories
The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies.
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Agencies
eBay Interactive Store Fronts Trigger Mobile Donations for Toys for Tots
Tis’ the season for giving and eBay has dreamed up an innovative way for people in New York City and San Francisco to make donations to Toys for Tots.
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Agencies
Amex’s “Small Business Saturday” Is Back and Bigger Than Ever
Last November, American Express OPEN spent exactly two and a half weeks pulling together its first “Small Business Saturday” campaign. The merchant services division of Amex leveraged primarily Facebook and a few brand partnerships to set up a program rewarding cardmembers for carving out time between Black Friday and Cyber Monday to shop their independent local stores. -
Mobile
QR Cat Diverts Applebee’s Lunchers, Drives Traffic
One of casual dining chain Applebee’s largest franchisees has seen strong traffic growth in recent months with a 14-minute lunchtime guarantee. And one of the most popular parts of that campaign is a talking cat at each table—courtesy of a clever QR code—that helps keep diners entertained before the food comes. -
Agencies
Top Three Promotional Trends for 2012: Mobile, Segmentation, Demand for Data
2012 with all its unknowns is looming. Let’s take a look at three tops trends that will affect promotion marketing.
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Agencies
Bright Pink Reaches Young Women with Self-Exam Reminders via SMS
Breast cancer non-profit Bright Pink targets young women with a family predisposition to breast cancer. Sending opt-in users a monthly text reminder has proven an effective way to promote good health behavior