Optimization
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Agencies
Burt’s Bees Promotes New Products with Scratch-n-sniff-along Video
Burt’s Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g
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Agencies
Tips to Launch Successful Mobile Promotions
Here are some expert tips to take before you develop and launch your mobile marketing campaign.
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Agencies
Smartphone Users Aim for Apps Over Mobile Web
If you’re torn between developing a mobile app or optimizing your Web site, consider what device users you’re targeting
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Agencies
The Best of the Best: Four Game Changing Ideas from IMA Winners
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012
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Agencies
Half of Top Luxury Brands Are “Feeble” in Mobile: Study
A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.
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Agencies
Starbuck’s Latest Mobile App Delivers Augmented Reality Valentine’s Messages
In a short-term program from Starbucks, customers can download an app and send Valentine
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Mobile
Glamour and SpyderLynk Test Mobile Shopping from the Back of a Taxi
A new partnership between Conde Nast
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Mobile
Watch TV, Get Rewards
A new app, Viggle, is designed to reward us lay-abouts with points for checking into our favorite TV shows
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Agencies
Citi’s Head of Loyalty Talks About Its New ThankYou App
Ralph Andreta, head of loyalty and co-brands for Citicards shares the strategy behind the new app