Optimization
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Agencies
Want Travel Business? Look to Your Smartphone Presence
A couple of recent reports have put some numbers behind the notion that we lean on our mobile phones for much more than just talk these days. Specifically, if you’re involved with the travel industry and want to reach a customer base that’s lighting out for the territory this summer, you might want to start making serious plans to mobilize your campaigns. As it turns out, smartphones aren’t just the last things we touch before takeoff or the first things we reach for when we’re wheels down.
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Agencies
2012 March Madness Was Very Mobile: Study
Mobile devices did a lot more than warm a bench in this year’s NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content– rising to 91% reach among 18 to 24 year olds.
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Agencies
Hertz Coupon Value Increases with Facebook Shares
Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.
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Agencies
ExxonMobil, Shopkick Test Check-in Rewards at Gas Station C-Stores
ExxonMobil is testing a deal with shopping rewards app Shopkick to give gas customers an incentive to pay inside– and perhaps to pick up a few things before they do.
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Agencies
Hearst Tests Personalized Onserts Featuring QR Codes
Harper’s Bazaar is testing onserts that address subscribers by name and feature QR codes that click through to an advertiser web site.
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Mobile
Citi Targets Tablet Banking App to Kindle Fire
Marketers not willing to write off the Android tablet audience are faced with a problem: Which Android device to create those apps for? In March Citibank answered that question by placing its first official Android bet on the Kindle Fire, the tablet launched last September by Amazon.
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Mobile
Hot Dog Sellers Relish Vienna Beef’s Custom SMS Offering
Marketing through mobile can be very effective, but small, independent mom-and-pop operators don’t always have the budget–or the know-how–to design and implement campaigns on their own.
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Agencies
SuperValu’s First Mobile App Built for Loyalty: Q&A
SuperValu SuperValu is offering customers its first true mobile play with the launch of a custom-built mobile application that it hopes will encourage loyalty.
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Agencies
MMA Guidelines Create Order Out of a Tangle Of Mobile Ad Sizes
To standardize display ads on mobile devices and thus make them easier for brand and media managers to buy, the Mobile Marketing Association has arrived at six standard units for mobile phones and recommended specific ad sizes for use on tablet devices.
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Agencies
VW Gets Strong Click Rates from Location-Based Super Bowl Campaign
For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.