Optimization

• Agencies

  Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce

  Thenation’s populace is getting progressively older, with new healthcare needs; and you’re facing new competition

• Mobile

  Chief Marketer 2012 Mobile Marketing Survey: Mobile Goes With Everything

  More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and don’t always leave.

• Agencies

  Social, Mobile, Email Lead Marketing Investments: DMA/Winterberry Study

  Spending on, and revenue from, direct marketing channels is up — but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.

• Mobile

  Lack of Staff, Strategy, Top Obstacles to Mobile Marketing

  Mobile marketing continues to gain strength, but a lack of resources and a well thought out strategy are holding businesses back from executing the programs, according to a new survey from StrongMail.

• Agencies

  White Castle UGC Contest, Mobile App Call Out to “Craver Nation”

  White Castle is energizing its fervent fan base with a summer of contests challenging “Craver Nation” to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life.

• Mobile

  Avengers Assemble at Walmart—Well, Most of Them

  Walmart’s mobile campaign with “The Avengers” is fun, but like the schemes of the foes the superheroes face, flawed in its execution.

• Agencies

  Incorporating QR Codes into Multichannel Campaigns

  When not used as merely a gimmick, QR codes can help B2B and B2C marketers increase the reach and ROI of integrated marketing campaigns.

• Mobile

  Peapod Tries On Tesco’s Mcommerce Approach

  Online grocer Peapod is taking a successful marketing play from South Korea and giving it a Big Shoulders spin by letting Chicago subway riders shop for groceries via bar-code scans. But infrastructure differences may keep this pilot from taking off as it has in Seoul.

• Mobile

  FCC, Lawsuits Shape How Marketers Must Handle SMS Opt-ins

  Recent actions by both the FCC and the Federal courts underline that marketers need to follow best permission and mailing practices in text-message campaigns– or face lawsuits and stiff penalties.

• Agencies

  Walmart Customers Hunt for “Avengers” P-O-P to Play Mobile Game

  Walmart is partnering with “The Avengers” by debuting a game that melds the in-store experience with an augmented reality mobile app, called the “Super Hero Augmented Reality.”