Optimization

• Agencies

  Becoming a Pod Person

  Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll

• Agencies

  NearbyNow Puts the Mall on Your Mobile Phone

  Five days before Christmas, and chances are your local shopping center looks like the Battle of Verdun, only with less parking. What would you give to be able to find out, without setting foot in that seething mass of frazzled parents, crying kids and overworked sales clerks, whether that set of barbells your Aunt Fanny had her eye on was available, and maybe even on sale? NearbyNow wants to give you that chance to search products at your local mall in comfort.

• Mobile

  The N Launches Teen Mobile Research Panel

  Cable TV network The N is going high-tech with it research. The network is partnering with online-research firm OTX and mobile-community provider mbuzzy to form a new wireless research panel

• Agencies

  Pay-per-Call Works a Little ServiceMagic

  The people ServiceMagic serves are busy folks: carpenters, contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement

• Mobile

  YouTube Strikes its First Mobile Distribution Deal with Verizon Wireless

  Verizon Wireless is set to offer videos from YouTube.com to its V Cast Music service subscribers, the companies said yesterday.

• Mobile

  Consumers Say ‘Make Mobile Ads Relevant’: Study

  Consumers are more accepting of ads on their cell phone—if they are relevant, a new report from mobile marketing company Enpocket finds.

• Mobile

  T-Mobile International CMO to Depart

  The CMO of T-Mobile International, Ulli Gritzuhn, will spend the rest of the year reorganizing the marketing division before departing at year’s end.

• Agencies

  Live from RoadShow Hollywood: Ringtones Dip, Mobile Music Soars

  Mobile music is on pace to break new ground in the music industry and is giving marketers a variety of options to reach younger consumers. The trend was one of several highlighted yesterday at RoadShow Hollywood’s Music Day.

• Agencies

  Gen Y Phones It In

  A LITTLE TOLERANCE FOR THE younger generation, please: That brat walking just ahead of you staring obsessively at her cell phone may be accessing your

• Agencies

  Subway Taps Mobile Coupons

  Select Subway restaurants are using a new tool to reach consumers with discount coupons and menu specials— cell phones. This week, Buffalo, NY-area consumers can sign up for the Mobile Alerts Club at any one of the 12 Buffalo restaurants or by sending a …