Optimization
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Agencies
McDonald’s Tests Mobile Coupons
McDonald’s is testing a new promotional tool to bring people into its restaurants: mobile coupons.
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Agencies
Calling Up From Down Under
It’s no big news that the United States lags behind other countries in mobile technology adoption. Australian mobile marketing firm 5th Finger recently rolled out here intending to change that. Direct chatted with founder/vice president of marketing Steen Andersson and CEO Campbell Corfe about the challenges they’re facing in getting Americans to go mobile.
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Agencies
Research Firms Integrate Offline and Mobile Data
Two marketing research firms M:Metrics and Mediamark Research & Intelligence (MRI) have formed a partnership to offer integrated data for offline and mobile marketing media planning.
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Mobile
Mobile Users Seeing, Acting on More Ads: Nielsen
Mobile advertising platforms and others waiting for the space to finally lift off can take comfort from the latest Mobile Advertising Report from Nielsen Mobile and its finding that about 23% of U.S. mobile users
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Agencies
Florida Probes ‘Free’ Wireless Content Offers
Having won a settlement with AT&T Mobility, Florida Attorney General Bill McCollum is now setting his sights on Verizon, Sprint/Nextel, Alltel and T-Mobile. The state will
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Mobile
Latin-Pak Moves Into Mobile Marketing
Latin-Pak has introduced a mobile marketing program for targeting Hispanic consumers.
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Agencies
Supercuts, Extreme Pita Test Mobile Coupon Programs
Supercuts and Extreme Pita are among the latest companies using mobile coupons to help promote their brands.
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Mobile
Mobile Phone Operators Seek Global Standards for Ads
The GSM Association (GSMA) international trade association for mobile phone operators is conducting a study in the United Kingdom in a quest to establish common measurement standards for mobile advertising worldwide.
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Mobile
Pizza Hut Launches Mobile Campaign in Hong Kong
Pizza Hut has launched a mobile marketing campaign in Hong Kong offering coupons that can be downloaded to cell phones.
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Agencies
Cyber Stumping
In case you missed it, something very interesting happened in December at Barack Obama’s rally in Columbia, SC. A viral marketing event broke out. The