Optimization
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Mobile
TracyLocke Debuts Integrated Program for Schlage
TracyLocke has launched an integrated marketing campaign for the Schlage Link System, a product that uses wireless technology to allow consumers to monitor door locks and provide access remotely from any computer or mobile phone device with Internet access
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Mobile
Victoria’s Secret Reaches for Mobile Shoppers
Mobile is considered a highly personal medium, and intimate apparel retailer Victoria’s Secret is raising that intimacy bar with the soft launch of a new mobile e-commerce site and a text-message campaign to promote the site
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Mobile
ExactTarget Unveils iPhone Application
E-mail software-on-demand provider ExactTarget yesterday announced an application that allows its clients to access their accounts on iPhones
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Mobile
More Users Recall Mobile Ads—Especially on the iPhone
The proportion of U.S. mobile phone users who say they saw a mobile ad rose to 38% of subscribers in the first quarter of this year from 33% in Q4 2008
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Mobile
One in Three Smartphone Owners Acts on Mobile Ads: Study
More than one third of intensive smartphone users respond to mobile ads on their handsets, according to new research
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Mobile
FTC Offers Insight Into Mobile Marketing Practices
The Federal Trade Commission has issued a report on mobile marketing, which offers insight into how the organization views the burgeoning channel.
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Mobile
MetaResponse Launches Mobile Davison
MetaResponse Group is launching a mobile marketing division, MobileMailbox
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Mobile
Carnival Cruise Places Interactive “Aquariums” in Store Windows
To engage viewers and get them thinking about life on the ocean, Carnival Cruise Lines is placing interactive digital “aquariums” into empty store windows in six U.S. cities.
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Agencies
Sonic Sees Success With Mobile Marketing Test
Drive-in restaurant chain Sonic may be doing more text message marketing after a succcessful test last fall. The trial drew a 3% response.