Optimization
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Agencies
Bollman Hat Co. & Cloud-Based Optimization
Bollman Hat Co., the parent company of hats.com and kangolstore.com, recognized the need for web and mobile optimization and have seen a 20 percent year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions.
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Agencies
Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday Campaign
Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.
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Agencies
Website Usability Testing Boosts Profitability
Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.
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Agencies
Consumers Are Thinking Omnichannel—And Brands Should Too
Customers don’t distinguish their experiences with a brand by a particular channel. Marketers need to catch up, and make their customer data accessible to every touchpoint a customer comes in contact with throughout the enterprise.
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Agencies
In a Digital World, Centralize Data, Scale and Adapt
Marketers are failing to take integrated approaches to their digital marketing effort. Jon Schepke, president and founder of SIM Partners, discusses the need for database systems that provide holistic views of marketing.
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Agencies
Wunderman’s Pearson Gives an Agency Angle on Data, Social, Mobile: Q&A
Social media and mobile devices are changing how marketers are using customer and prospect information. Chief Marketer spoke with Stewart Pearson, chief client officer at Wunderman Global, on how agencies and agency clients are looking to gain and use data-based insights.
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Agencies
Express Customer Is a Fast Moving Target Socially
Brands that want to find success in social and mobile shouldn’t be judging their efforts solely by the ROI of sales generated from social channels, says Lisa Gavales, CMO of Express.
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Agencies
Clif Bar Gets People Geo-tweeting for a Coupon
In what it claims is the first geo-targeted Twitter promotion, Clif Bar’s MojoGo campaign asks fans for geo-tagged tweets that trigger a coupon download and a sweepstakes entry.
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Agencies
2012 PRO Award Finalist: Draftfcb for MilkPEP
It’s hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.
