online marketing

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  Agencies

  Should Impressions Really Be the Currency of Marketing?

  The real currency of marketing has nothing to do with impressions and commercials and has everything to do with word of mouth.

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  Agencies

  Fareportal’s In-House Marketing Tech

  Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.

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  Agencies

  Using Data and Marketing Tech to Reach Empowered Customers

  Companies like Kellogg’s, Audi and Equinox are using marketing tech to engage customers across multiple channels.