Topic
online advertising
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Branding/Marketing
Nalgene’s Marketing Director on Achieving Growth in the Crowded Water Bottle Market
Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing tactics and flexible approach.
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Agencies
4 Tips to Protect Your Brand From Fake News
To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.
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Digital
More Than Half of Online Ads Not Viewable
Google this week released a study showing that 56.1 percent of online ads served on the Google display platforms could never have been actually seen by anyone due to viewability issues.
