News

• Mail Stream: A Report on Incoming Direct Mail

  Does anything say “independence” better then a thong bikini? Perhaps, but in the latest edition of Venus Swimwear, the catalog celebrates the birth of America’s freedom with an offering of red, white and blue swimsuits, plus free shipping with orders over $100.

• Live From NEDMA: Prior Consent Makes a Difference

  Marketers looking to increase response rates should consider allowing consumers to opt in not only for e-mail but direct mail as well. Ernan Roman, president

• Loose Cannon: You’ve Come a Long Way, Baby.com

  This week I

• List and Database News

  American Association of Diabetes Educators This new file identifies 100% direct mail buyers of an AADE membership. They reported information about themselves

• Live from ACC: A Sharper Keynote Address

  (Catalog Age) Cataloger/retailer The Sharper Image expects to exceed $600 million in annual sales this year — a double-digit sales increase over last

• Consumers Find Value Online, But Distrust Copy: Millard

  Most online buyers feel that they get good value from the merchandise they order online. But many are dissatisfied with online product descriptions, according

• Live from Government Affairs: Privacy Tops DM Ailments

  A holistic remedy is the only thing that will cure the biggest ailment facing direct marketers: The privacy issue. So says H. Robert Wientzen, president

• Live From net.marketing: Retail Leads Response for E-mail Campaigns

  Retailers achieve the best response rates from e-mail campaigns–1.8%–according to a report the Direct Marketing Association (DMA) released at the net.marketing

• List and Database News

  Compliance Week MetaResposne Group has been named manager of the Compliance Week e-mail subscriber

• EC Likes Idea of Low-Price Direct Mail Service

  The European Commission has given its blessing to the proposed creation of a low-price direct mail service with a guaranteed delivery of five days (not