Most online buyers feel that they get good value from the merchandise they order online.
But many are dissatisfied with online product descriptions, according to a new survey from Millard Group.
“There still seems to be a disconnect between what the consumer thinks he or she is ordering from a Web site, and the actual merchandise,” said Lilliane LeBel, director of Marketing Service for Millard Group, of Peterborough, NH, in a statement. “We saw this in our last survey where consumers were not pleased with what they received, which explains the low rating of 3.1 when asked if products meet or exceed expectations.”
LeBel added that the “desired mean is 3.5 on a 4-point scale.”
The online survey found that 67% of all shoppers feel value is more important than it was five years ago.
Over 93% said that the merchandise they have ordered and received is of high quality, and 88% added that it was “good value for the money.”
In addition, 84% said that the products they ordered met or exceeded expectations.
Millard pointed out that “while this is a very solid score
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