News Archives - Page 51 of 100

Google Ads on the Air

Google has begun beta testing selling radio spots through the AdWords platform that marketers use to bid on pay-per-click search ad placements.

Agencies

Cutter & Buck DM Sales Surge

Cutter & Buck Inc. posted net income of $2.5 million for the second quarter, a jump over $900,000 the prior year.

360JMG, a Washington, DC direct mail and public relations firm, has launched its alternative energy/clean tech practice, which will offer services to companies and organizations that research, develop or trade in alternative energies and clean …

Email

Experts Weigh in on How to Expand E-mail Programs

With marketers increasingly recognizing the power of e-mail marketing, spending on the channel is expected to show double-digit growth for the foreseeable future. However, industry experts differ on how the increased budgets should be spent.

GOP Tops Dems — In Lists, At Least

If the Republicans keep their hold on the U.S. House and Senate, they’ll have a plethora of mailing lists to thank, in part. There are nearly 600 lists of Republicans, or lists used by Republicans to solicit donations and votes, compared with around 450 for Democrats, according data compiled by NextMark Inc.

Agencies

Talbots Expects to Report 33% Sales Increase

The Talbots, Inc. expects to report total sales of $568.6 million for the third quarter, a 33% increase over $426.3 million in the prior-year period.

Direct Group Announces Promotions

Direct Group has promoted Pat O’Brien to senior vice president, sales and marketing; Ron Snyder to vice president of direct mail operations and has given Chris Ryan responsibility for service, quality, sales and marketing. Direct Group, Pennington, NJ, is a direct marketing services provider.

Haband Bought By Golden Gate Capital

In a move that fulfills its quest to become a billion-dollar family of apparel companies, private equity firm Golden Gate Capital has acquired low-end apparel marketer Haband Co. Although calls to both parties were not returned at deadline, the Federal Trade Commission granted Hart-Scott-Rodino antitrust clearance on Oct. 23.

Live from ECMOD: Prospecting the U.K. Way

(Multichannel Merchant) Although it was moderated by an American, one of the two opening sessions at the European Catalogue and Mail Order Days conference in London offered a primer of sorts to multichannel marketing in the U.K.