Metaverse Marketing
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Social
State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z
State Farm’s Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.
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Digital
Corona’s Test-and-Learn Metaverse Strategy for Its Virtual Golf Clubhouse
A look at Corona’s virtual golf clubhouse activation ahead of the U.S. Open Golf Championship.
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Engagement
Absolut Marketing VP Matt Foley on Activating in the Metaverse
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.
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Social
INFOGRAPHIC: 58% of Marketers Are Interested in the Metaverse
January’s Pulse survey provided data points on Metaverse marketing. Here’s an infographic with the survey’s top five date points.
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Engagement
DIAGEO North America’s SVP of Whiskies on Entering the World of Web3 Experiences
How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.
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Technology
Cosmetics Brand Laura Mercier Enters the Metaverse With ‘World of Beauty’
How one beauty brand is approaching the metaverse.
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Engagement
How Four Brands Are Crafting Halloween-Themed Metaverse Activations
Spooky metaverse experiences from several brands that went the digital route this Halloween.
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Demand Gen
Metaverse Marketing Part 2: iHeartMedia CMO and State Farm VP Dish on Challenges, Advice, Upcoming Projects
Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.
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Social
iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.
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Digital
Meta’s Beach Experience at Cannes Lions 2022 Touts Creator Power, Short-form Video and the Metaverse
After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival. One such standout was Meta.
