Topic
Media Buying
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Digital
Checklist: 13 Elements to Build an Effective Media Monetization Strategy
An audience and monetization checklist comprised of 13 elements to consider in a post-cookie environment.
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Agencies
Marketer vs. Machine: What Programmatic Media Means for CMOs
For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.