Topic - Marketing Technology

Putting Chatbots in the Marketing & AI Conversation

Today, the major front in the AI race is chatbots. Via chat apps like Line, Alexa, and Facebook Messenger, these digital assistants use natural language processing or decision trees to communicate with customers.

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Facebook Likes Intercontinental Data—And Lots of It

Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet.

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Ways Data and Martech Can Help Communications Leaders

Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy.

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Why Marketers Should Put on Wearables

Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go.

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Modern Marketing Health Check: Creating Business Alignment

Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own.

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4 Ways to Adapt to the Evolution of Marketing Automation

For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data.

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How to Streamline the Application Process and Increase Conversion

Delivering a simple, smooth and safe application process for consumers can be challenging. It’s important to able to do so without incurring additional risk or compromising security.

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Modern Marketing Health Check: Mastering Martech—4 Things to Consider

To see where you stack up and identify your aspirational next-steps, compare your company to the best practices of industry leaders in these four critical data and technology readiness areas.