Topic - Marketing Technology

How Virtual Reality Will Change B2B Marketing

The most important stage in the B2B marketing funnel is evaluation—and this is where virtual reality can help your brand stand out.

Agencies

IBM’s Iwata on the Future of Watson and AI

Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers.

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Increasing Your Marketing ROI with AI: Webinar

Leveraging AI and machine learning can help marketers expose the best accounts, improve conversion rates and serve as a guide on how to most effectively spend your marketing budget.

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Marketing Automation Helps Cataract Steel Expand Customer Base

Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.

Agencies

Marketing Automation Adds Up for Bookkeeping Firm

Marketing automation is helping bookkeeping firm Sum of All Numbers create a sales management pipeline, to keep track of sales and onboarding.

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Sprint, Microsoft, Experian See Opportunities in AI

Sci-fi fans and marketers can agree that the robots are rising. But the advances of artificial intelligence (AI) are more a boon than an insurgence for the humans involved.

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2017 Marketing Tech Landscape Grows to 5,000+

Get out your magnifying glasses: the 2017 Marketing Technology Landscape Supergraphic debuted this week at MarTech in San Francisco, featuring an astounding 5,381 solutions, 39% more than last year.

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Catch Up With the April B2B and Martech Top 10

Feel like there’s something missing in your life? Maybe you didn’t see our top 10 most read B2B and marketing technology articles for April. Here’s a recap.

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Using VR to Reach a New Market: The Elderly

A new series of VR films—BettVR With Age—is aimed at engaging seniors. How can VR help your brand reach a new audience?

Demand Gen

Email Marketers Want Automation Capabilities from ESPs: Survey

Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.