Marketing Technology Archives - Page 5 of 6

Ryder System’s CMO on Driving Technology’s Transformation

Jones talks about how technology has changed her industry and provided new growth
opportunities, as well as the role of data and the #MeToo movement.

Acquisition

U.S. Smart Technology Projected to Top $2 billion in 2020: PQ Media

Smart technologies are the most recent addition to the marketing ecosystem and are
proving to be the most effective platforms in increasing consumer engagement.

Acquisition

Shackleton’s Wild Tale of Antarctic Exploration and Lost Whiskey

Shackleton Whisky and Shazam turn gift boxes into augmented
reality experiences to bring the brand’s story to life.

Acquisition

New AI Tools for Better Engagement

AI-driven technology is developing exponentially, enabling brands to get consumer
feedback on a massive scale, without having to invest a great deal of time and money.

Acquisition

PepsiCo’s Scott Finlow on How Tech is Reshaping Marketing

PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies
to create state-of-the-art marketing wonders that drive sales and brand loyalty.

Digital

CMS State of the Art: What You Need to Know in 2019

Looking to update your CMS in 2019?
Here’s a primer of what to consider before you buy.

Acquisition

Self-driving PepsiCo Snackbots Invade California Campus

Satisfying the munchies just got a bit easier for students at
the University of the Pacific in Stockton, CA, with snackbot.

Acquisition

“Make the First Move” Serena Tells Women in Bumble Campaign

As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.