Marketing Technology Archives

5 Ways AI-Powered Digital Transformation Has Changed B2B Software Marketing

Drawing insights from Holly Rollo’s new book Power of Surge, here are five ways marketing has changed, requiring B2B software companies to rethink their strategies and embrace a new era.

Technology

The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales

Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.

MarTech

4 Questions to Ensure Your MarTech Stack Delivers

If you suspect your customer acquisition tech stack isn’t serving you well, ask yourself these questions to get started on building a stack that works.

Data & Analytics

Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub

By establishing a centralized data hub (CDH), companies can ensure all critical global marketing data flows through one central location and is aligned to serve overall company goals.

MarTech

4 Practical Questions to Ask About AI’s Marketing Applications

It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.

Technology

How to Personalize AI to Optimize Business Processes With Custom GPTs

While some AI tools, like OpenAI’s ChatGPT, are incredibly flexible, they still have limitations. However, a new technology has been introduced that takes that flexibility a step further: custom GPTs.

MarTech

Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech

According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.