Marketing Strategy

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  Acquisition

  How AI Is Poised to Disrupt, Transform, and Improve the World of Affiliate Marketing

  Affiliate marketing, in particular, is poised to reap the benefits as marketers
  increasingly adopt more AI optimization techniques.

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  Acquisition

  Marketing Strategy: Are You Spending Wisely and Making the Right Moves?

  Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but […]

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  Agencies

  M&M’s Rewinds History to Be “Cool”: VP Marketing

  Berta De Pablos-Barbier, vice president, marketing, Mars Chocolate North America, on the marketing strategy behind M&M’s 75th Anniversary celebration.