Marketing Leadership

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  Branding/Marketing

  Marketing Has a Marketing Problem—and It’s Hurting Long-term Business Health 

  Marketers’ deep understanding of customers and what motivates their behaviors allows them to “see around corners” on behalf of an organization and position their business more competitively. But too often they are turned to as storytellers rather than drivers of corporate strategy and revenue. That needs to change, writes our columnists.

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  Branding/Marketing

  The CMO Role Is Evolving Yet Again

  The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are increasing their job tenure, despite the ever expanding list of responsibilities tied to the position.

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  Conversations

  Marketers on Fire: Hinge CMO Talks ‘No Ordinary Love’ Campaign and Gen Z Marketing

  We spoke with Hinge CMO Jackie Jantos about the campaign’s marketing goals, the return of romance literature and BookTok, working with creators on social and more.

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  Data Driven ROI

  The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers

  Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.

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  Social

  Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends

  We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility.