Marketing Automation
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Email
Email Campaigns: Trends and Solutions in Automated Healthcare Marketing
Many of the same tactics marketers use to motivate consumer behavior lend themselves to care objectives.
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MarTech
Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.
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MarTech
Integrating AI in Your Marketing Strategy: Six Steps
When determining whether or not to implement AI in a marketing strategy,
it’s important to understand the risks—and the opportunities. -
Profiles & Campaigns
Integrated Marketing Automation Strategy Boosts Unanet’s ROI
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.
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Profiles & Campaigns
Marketing Automation Helps Tower Improve Email Prospecting
Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.
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Agencies
Marketing Automation Helps Cataract Steel Expand Customer Base
Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.
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Agencies
Marketing Automation Adds Up for Bookkeeping Firm
Marketing automation is helping bookkeeping firm Sum of All Numbers create a sales management pipeline, to keep track of sales and onboarding.
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Demand Gen
Email Marketers Want Automation Capabilities from ESPs: Survey
Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.
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Agencies
Marketing Automation Boosts Engagement for GM Nameplate
Implementing marketing automation has helped GM Nameplate’s sales reps get a better handle on B2B customer communications and engagement.
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Agencies
4 Ways to Adapt to the Evolution of Marketing Automation
For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data.