Martech Archives - Page 7 of 12

Interactive VR and AR applications are helping Ciena
educate prospects at live events and on sales calls.

MarTech

AI is everywhere these days, including ads for Burger King.
Here’s why marketers need to pay attention.

MarTech

New arrangements by Visa and American Express will help
simplify digital payments for B2B marketers.

AI can help marketers increase the efficiency of their video strategy,
and help tailor content to customers’ individual interests.

Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.

MarTech

Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.

For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.

Smart speakers are now owned by 43 million people in the U.S.:
That’s a huge audience that needs to be understood by marketers.

Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement?

AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here’s a quick recap.