Lead generation
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Infographic: Top Lead Gen Tactics
What are the big driving forces behind today’s online marketing strategies? According to Oracle Eloqua, technology, email marketing, speed and rich content are the key elements you need to leverage for successful campaigns.
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Lead Gen Programs Need to Stay Positive
One pitfall marketers face when creating lead gen programs is focusing too much on the strategy behind a campaign and how to execute it properly.
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Agencies
How to Automate Lead Verification
Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.
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Agencies
Beyond the Big Data Hype
Look beyond the flood of big data to create models relevant to more targeted online media buys.
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Agencies
CM Asks…What Are Your Biggest Data Challenges?
When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.
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Agencies
Moneyball and Marketing: Challenging Conventional Data Wisdom
It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.
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Agencies
RPI vs. RFM: Real-Time Value in Software as a Service
Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.
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Acquisition
Making Sense of Lead Gen Metrics and Your True ROI
Sure, you’re measuring your cost per lead. But are you really measuring the true effectiveness of your lead generation initiatives, across your entire enterprise?
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Acquisition
More Quality Leads Needed in Education Market
In the past, when colleges and universities were looking for prospective students, the focus was really just on generating leads.
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Social
Crowdsourcing and Lead Gen Programs Go Hand In Hand
Crowdsourcing brand advocates can be a great way to generate leads, and making the most of existing customers, employees and influencers just makes sense.
