Lead generation
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Acquisition
Targeting Institutional Names in a Consumer Prospect Universe
Most business-to-consumer direct marketers do their prospect merge/purges at the family level; that is, both the physical location and Surname must be the same for a duplicate situation to exist. This is because the cost-effective strategy for most of them is to send just one piece into a household at a time.
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Acquisition
Why Reliance on Prospect Lists Has Changed
Prior to the mid 1990s the list business was booming. List owners enjoyed a nice stream of list rental income. Brokers and list managers enjoyed their well deserved commissions. That’s no longer the case.
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Agencies
Small Changes and Planning Can Make Your Expires Work
Sure, times are tough, money is tight and uncertainty is the mood of the moment. While a mailer’s first reaction might be to cut, cut, cut, it is also time for some reflection. Are you making the best possible use of your expires?
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Agencies
Think Outside the Box: Enhance Data to Optimize Response
Finding good, affordable, responsive lists seems to be getting harder and harder every day
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Agencies
Intelligent Mail Barcoding Leads List of Money-Saving Postal Technologies
With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service’s
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Agencies
Four Errors Marketers Make When Measuring Performance
Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you
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Acquisition
ListTalk: Quality vs. Quantity: How Are You Building Your Prospect File?
This week, List Talk features Christina Bashark of ePostDirect, who thinks marketers should focus on quality rather than quantity when it comes to building their prospect files. One way to do this is co-registration data
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Agencies
Lead-Gen Mailing Clears the Bases
Marketing communications company Tukaiz LLC got an 11% response to a recent baseball-themed lead-generation mailing. Managing partner Frank Defino Jr.
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Agencies
Datran Media Buys Lead Generator Top-Colleges.com
Datran Media Corp. has acquired the lead generation Web site Top-Colleges.com from AffiliateCrew, an online marketing network based in Salt Lake City.