Lead generation

• Agencies

  Visit Our New Sister Site DM Confidential

  Access Intelligence’s DM Confidential is now part of the Chief Marketer network.

• Agencies

  Getting Business Requirements Right For Your Marketing Technology Build

  If your marketing team plans to take on a significant marketing technology upgrade this year, your most important first step is to build smart business requirements to guide the team.

• Data & Analytics

  Kelly Services Boosts Lead Generation Tactics

  Global staffing firm Kelly Services has been using Data.com to help land and grow accounts while also using it as their de-facto lead generation tool.

• Data & Analytics

  The Implications of a New B2B Marketing Framework

  Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.

• Agencies

  Shifting Your Brand to an Omnichannel Perspective

  Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.

• Agencies

  Using Co-Registration to Build Your Email Database

  One question has been dogging marketers for years: how do you obtain and scale the acquisition of consumer permission in the first place?

• Agencies

  Data Quality Still a Struggle for B2B Marketers

  Many B2B marketers have serious data quality issues to deal with, particularly when it comes to phone and email contact information, according to new research from NetProspex.

• Agencies

  How You Can Leverage Big Social Data

  If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.

• Social

  How to Use Facebook to Generate Leads

  With an estimated 1 billion people using Facebook, now is the time for marketers to take advantage of Facebook advertising to generate leads.

• Data & Analytics

  Top 4 B2B Digital Content Strategies for 2013

  Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.