Lead generation
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Agencies
Using Mobile Data to Change Consumer Behavior
Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.
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Agencies
5 Tips for Improving Video Marketing
As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.
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5 Lead Generation Case Studies that Buck Best Practices
Not all conversion optimization best practices lead to positive outcomes. Here are five lead-generation case studies that buck conversion best practices.
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Agencies
Best-in-Class Lead Scoring, Nurturing and Qualification
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.
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Agencies
Consumers Numb to Personalization: Report
Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of their top annoyances, according to a report from the Economist Intelligence Unit and Lyris.
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Acquisition
The Role of Content in B2B Digital Marketing
Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.
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Data & Analytics
Informing B2B Conversations With Content Curation
A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves.
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Agencies
Marketing Automation Consolidation—Why Now?
Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around marketing automation is suddenly so popular? Here are three top reasons …
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Agencies
Brand Value Has New Definition For Millennial Marketing
The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer holds weight for brands that want to engage Millennials.
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Agencies
The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable
For marketers, the value of data is immeasurable. From the ability to rapidly scale marketing campaigns and target valuable customers to identifying defection patterns in order to prevent churn, data-driven insights can have a real impact to your company’s bottom line. But with the seemingly endless menu of Big Data and predictive analytics tools, technology […]
