Lead generation

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  Agencies

  Socializing Data – The Marketing Game Changer

  Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

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  Agencies

  Breaking Down Silos to Build a Better Marketing Team

  The key to developing a marketing team is to expose individuals to various sub-disciplines that strengthen their overall knowledge.

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  Data & Analytics

  What Justin Timberlake Can Teach B2B Marketers

  B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.

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  Agencies

  Why CMOs Must Embrace Responsibility for Revenue

  In today’s business world, marketers who embrace their responsibility to advance revenue with in their organizations advance professionally.

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  Agencies

  New DMA Study Examines Impact of Data on Economy

  Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.

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  Agencies

  Finding Talent, Channel Attribution Among Biggest DM Challenges

  Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.

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  Agencies

  The Myth of the Data Scientist and the Reality of Data Analysis

  The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.

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  Agencies

  Acxiom Aims to Break “Data Monopoly” With New System

  Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.

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  Acquisition

  Why You Should Rethink Your Business Communications Strategy

  When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors

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  Data & Analytics

  How to Build Healthy, Profitable Relationships with Your Customers

  Building healthy relationships with your customers is hard work. Take a look at these three things you can do right now to make your customers happy.