Influencer Marketing
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Acquisition
Top 2019 Digital Marketing Trends and Predictions
Marketing is in the midst of a digital revolution that’s bringing countless new
technologies that will all impact marketing this year in their own unique ways. -
Acquisition
3 Benefits of Activating Influencers Around Major Life Stages
Influencers can be uniquely poised to tap into major life stages
on behalf of brands looking to make a deeper impact. -
Profiles & Campaigns
Q&A: Nutrisystem Leverages the Power of Influencers
Nutrisystem CMO Keira Krausz discusses the marketing power
of influencers like Jessie James Decker to create social buzz. -
Facts & Figures
Power of Influencer Marketing Continues to Grow: Report
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
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Acquisition
What Micro-Influencers Really Think about Brands: Study
A new study looks at how micro-influencers think about brand collaborations,
content creation and overall social media use. -
Acquisition
Influencer Marketing: A 4-Step Guide to Brand Safety
Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all
those dollars going to influencer marketing, brand safety is a top priority. -
Acquisition
Creative Alternatives When Working with Influencers
As influencer marketing has modernized so too has the ways in
which marketers can capitalize on influencer’s powerful draw. -
Influencer Marketing 2.0
Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI.
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Social
Celebs in Influencer Marketing Need to be Honest: Survey
A new survey shows that celebrity influencers who are honest about addiction, mental health and #MeToo are viewed much more favorably by consumers.
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Social
6 Reasons Influencers Should be Part of Your Social Strategy
Digital marketers know engaging with influencers yields quick results in creating brand awareness. Here’s 6 reasons to make it part of your plan.
