Influencer Marketing
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Social
Lenovo Turns to Influencers for B2B Workstation Promotion
Lenovo is tapping influencers to reach key B2B verticals like
entertainment and oil and gas for its workstation products. -
Acquisition
4 Tips for Successful and Authentic Influencer Programs
Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned
the process through years of experience. -
Demand Gen
IBM’s B2B Influencers Need Authenticity
IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.
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Acquisition
NAD Recommends Ad Claims from Influencer Platform Ahalogy be Discontinued
As interest in influencer marketing skyrockets, so too does the
competition for clients by influencer marketing platforms. -
Social
6 Tips for Choosing the Right B2B Influencer
If your brand is in the market for a B2B influencer, you probably can’t afford
a big celebrity. But chances are, you don’t need one anyway. -
Acquisition
Micro-, Nano-Influencers Elbow Celebs Out of the Spotlight
Marketers are turning to influencers with smaller audiences where brands can take a
more thoughtful and nuanced approached to connect with those audiences. -
Engagement
Proving Influencer Marketing ROI in a Fake Follower World
Gone are the days where total follower count is synonymous with
influencer marketing success. Read what metrics really matter. -
Acquisition
Sparkling Ice Finds New Success in Segmenting Consumers
VP marketing Sarah Gustat takes us through how the brand learned to successfully
define specific audiences and then connect with them through influencers. -
Profiles & Campaigns
A Happy Ending to Burger King’s Social Media “Feud” With Casey Neistat
Social media influencer Casey Neistat’s “feud” last week with Burger King
is an example of a battle where everybody wins. -
Acquisition
Study Finds Celebrity “Star Power” Influences Men and Women Differently
A new survey uncovers how celebrity endorsements, peer recommendations
and online marketing channels impact consumer purchasing behavior.
