Healthcare Marketing
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Email
Email Campaigns: Trends and Solutions in Automated Healthcare Marketing
Many of the same tactics marketers use to motivate consumer behavior lend themselves to care objectives.
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Demand Gen
Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting
Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield’s marketing strategy.
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Acquisition
How Healthcare and Pharma Marketers Are Embracing Connected TV Advertising
Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.
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Acquisition
Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria
We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.
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Digital
Medidata Builds B2B Branding Platform on Hope
A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.
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Agencies
Why Healthcare Marketing Needs to Catch Up
Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could.
