Games
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Agencies
Sweeping Reform
Legislators are moving ahead with sweepstakes restrictions. Speak now, or forever hold your sweeps.How broadly – and how tightly – should legislators
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Agencies
Sweeping the Nation
“It takes guts for a company to say it’s got the hottest-selling product in the industry,” says Evans Manufacturing’s Tom Ngo, “but we’re shipping a million
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Agencies
Sweep Surprises
This month’s cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the
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Agencies
Game Commentary
Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers’ Poll said they believe that the popular promotions’
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Agencies
Winners are few and lawyers dogging them many, so why are sweepstakes on a rampage?
The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll
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Agencies
United’s Taste Test
United Airlines has proven that the way to a passenger’s wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4
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Agencies
Sweeps Operators Beware: The Law is Watching
Past editions of this column have discussed the possibility of greater government scrutiny for the promotion marketing industry. While I could not pinpoint
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Agencies
Sweepstakes, Keepstakes, Or Sleepstakes?
Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.
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Agencies
General Mills Plays Games
General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation
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Agencies
Taking the Suds Out of Sweepstakes
Without warning, authorities in various states have taken a sudden, renewed interest in the marketing of alcoholic beverages. These initiatives have compelled