FIFA World Cup

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  Events

  Why adidas Chose to Highlight Female Athletes During the FIFA Men’s World Cup

  adidas opted to highlight female athletes during the FIFA Men’s World Cup with a trio of 121-foot by 95-foot murals carved in sand.

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  Engagement

  Coca-Cola’s FIFA World Cup Trophy Tour Travels to 51 Countries for Soccer Fans

  Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally.

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  Data & Analytics

  How Budweiser’s World Cup Campaign Supports First-Party Data Collection

  Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.