Experiential Marketing
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Demand Gen
CPG Brands Lean Into Quirky Culinary Events to Engage Consumers
Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.
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Engagement
Field Report: How 12 Brands Showed Up for Superfans at San Diego Comic-Con
A look at how AMC, Apple TV+, HBO, Netflix and many others showed up for superfans during the first IRL Comic-Con in three years.
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Events
Walmart Launches First-Ever Incubator for Retail Innovation
Lee Jeyes, Head of Innovation at Walmart Canada, discusses the unveiling of the company’s first retail innovation incubator.
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Events
The Return of Cannes Lions: Five Activation-Rich Brand Experiences
The most engagement-rich activations we experienced on the ground at the 2022 Cannes Lions International Festival of Creativity.
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Events
Forrester Event Trends Report Points to Virtual Formats, Sustainability, Regional Focus
How marketers can approach B2B events in the coming year, new trends in the industry, the rise of regional-level decision-making around events, and more.
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Events
How American Express’ Annual Business Class Live Celebrated a Decade of Events for SMBs
The brand’s tenth iteration delivered all the trappings of a traditional B2B show, plus a few secret ingredients.
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Digital
Meta’s Beach Experience at Cannes Lions 2022 Touts Creator Power, Short-form Video and the Metaverse
After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival. One such standout was Meta.
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Engagement
Reddit’s ‘Explorers Club’ Experience at Cannes Paid Homage to Memes, Redditors and Cultural Movements
Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity was as playful and irreverent as it was informative.
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Engagement
Six Brand Experiences From San Diego Comic-Con
A photo tour of six can’t-miss activations from San Diego Comic-Con following its three-year hiatus.
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Events
Ghirardelli Turns Classic S’mores Up a Notch in its First Experiential Sampling Tour
How the brand’s flexible footprint charmed consumers across the country while capturing valuable shopper marketing data.
