Topic

Experiential

  • For Your Consideration: The Service Merchandise Case

    A new lawsuit in Florida is raising eyebrows among marketers operating instant win/scratch-and-win promotions in that state. Last December, Florida Attorney

  • Account-Specific Spotlight: Buffalo

    Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

  • Checkout

    Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property

  • Account-Specific Spotlight: Buffalo

    Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

  • Account-Specific Spotlight: Salt Lake City

    Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.

  • What Stores Want

    Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That’s

  • Give Israelis What They Want: Free Stuff

    Israelis love receiving presents, worship the word “free,” and long for the exhilarating feeling of knowing that we’ve won something others haven’t. We

  • Malling The Teen Scene

    Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected

  • RETAIL

    Take Charge of Education/USA Target’s Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart

  • Come Together, Right Now! Gro-cer-y.

    Think back for a moment. Close your eyes and imagine it is January of 1998. You were nice and calm and figured you had everything in place. Your co-marketing