Experiential
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Engagement
For Your Consideration: The Service Merchandise Case
A new lawsuit in Florida is raising eyebrows among marketers operating instant win/scratch-and-win promotions in that state. Last December, Florida Attorney
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Engagement
Account-Specific Spotlight: Buffalo
Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering
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Engagement
Checkout
Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property
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Engagement
Account-Specific Spotlight: Buffalo
Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering
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Engagement
Account-Specific Spotlight: Salt Lake City
Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.
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Engagement
What Stores Want
Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That’s
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Engagement
Give Israelis What They Want: Free Stuff
Israelis love receiving presents, worship the word “free,” and long for the exhilarating feeling of knowing that we’ve won something others haven’t. We
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Engagement
Malling The Teen Scene
Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected
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Engagement
RETAIL
Take Charge of Education/USA Target’s Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart
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Engagement
Come Together, Right Now! Gro-cer-y.
Think back for a moment. Close your eyes and imagine it is January of 1998. You were nice and calm and figured you had everything in place. Your co-marketing