Experiential Archives - Page 17 of 216

2012 PRO Award Finalist: Agent X for Symantec

2012 PRO Award Finalist: Agent X for Symantec and the “Consumer Cybercrime Index Launch” promotion.

2012 PRO Award Finalist: The Marketing Arm for GameStop

2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Gears of War 3 Pre-Order Campaign” for Best Incentive Promotion.

Agencies

2012 PRO Award Finalist: Wunderman3 for Hostess Brands

2012 PRO Award Finalist: Wunderman3 for Hostess Brands and the “7 Wonders of the U.S.A. Teacher Tour” for Best Cause-based Marketing promotion.

Agencies

2012 PRO Award Winner: Catapult Action Biased Marketing for Mars Petcare

Mars knows pet lovers and understands that they treat their pets like a member of the family. However, research showed that Walmart customers didn’t associate the store with pet care and felt that the store’s pet care selection was limited and often out of stock. Of the 90 million pet owners shopping at Walmart each week, less than 60% buy pet food at Walmart and less than 40% buy supplies, so there was a significant opportunity to capture market share.

Agencies

2012 PRO Award Finalist: Source Marketing for Chase Card Services

2012 PRO Award Finalist: Source Marketing for Chase Card Services for the MileagePlus Explorer Card Baggage Claim event marketing promotion.

Agencies

2012 PRO Award Winner: The Marketing Arm for State Farm

2012 PRO Award Finalist: The Marketing Arm for State Farm and the “Play Today. Illuminate Tomorrow.” Best Cause-based Promotion.

Agencies

2012 PRO Award Winner: Draftfcb for U.S. Postal Service

Faced with declining use of P.O. boxes, the U.S. Postal Service and Draftfcb designed a campaign to emphasize the convenience and security of mail delivery to in-statoin units as “Your Other Address”. The test in 1,100 resulted in a 39% lift in applicatons for boxes per 1,000 customers and has now gone national.

Agencies