Experiential

• Agencies

  2012 PRO Award Winner: Civic Entertainment Group for HBO

  2012 PRO Award Finalist: Civic Entertainment Group for HBO and the “Boardwalk Empire

• Agencies

  2012 PRO Award Finalist: Infinity Marketing Team for Hewlett Packard

  Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.

• Agencies

  2012 PRO Award Finalist: A Squared Group for Gap

  2012 PRO Award Finalist: A Squared Group for Gap and the “Pico De Gap” experiential promotion.

• Agencies

  2012 PRO Award Finalist: MSL New York for Procter & Gamble

  P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.

• Agencies

  2012 PRO Award Finalist: AMP Agency for Samsonite

  2012 PRO Award Finalist: AMP Agency for Samsonite and the “Samsonite Tough Tour” experiential promotion.

• Agencies

  2012 PRO Award Finalist: The Integer Group for MillerCoors

  To Increase case sales of Coors, MillerCoors worked with the Integer Group to get a message out to Latinos of Mexican and Dominican heritage that the National Puerto Rican Day Parade on June 12, 2011 was a time for all Latino groups to “emboricuate” (refresh) their celebration.

• Agencies

  2012 PRO Award Finalist: United States Tennis Association for USTA

  2012 PRO Award Finalist: United States Tennis Association for USTA and the “SmashZone Mobile Tour.”

• Agencies

  2012 PRO Award Finalist: MASS Hispanic for Kimberly-Clark

  The Latina mom is the healthcare gatekeeper of the family. Hispanic households have more children, and many parents are not compensated when out of work, so a child’s sick day can be very costly. Health concerns drive Latina moms to take proactive measures. But culturally they often prefer products with multiple uses. Mindful of cost, many Latinos are blowing their noses with handkerchiefs, napkins and even toilet paper and do not see the inherent value in tissue.

• Agencies

  2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for MillerCoors

  Arc Worldwide/Leo Burnett named 2012 PRO Awards finalists in four categories for MillerCoors and the “Canhole” promotion.

• Agencies

  2012 PRO Award Winner: DraftFCB Chicago for Kikkoman Sales USA, Inc.

  2012 PRO Award Finalist: DraftFCB Chicago for Kikkoman Sales USA, Inc. and the “Kikkoman