Experiential
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Agencies
2012 PRO Award Winner: Draftfcb for U.S. Postal Service
Faced with declining use of P.O. boxes, the U.S. Postal Service and Draftfcb designed a campaign to emphasize the convenience and security of mail delivery to in-statoin units as “Your Other Address”. The test in 1,100 resulted in a 39% lift in applicatons for boxes per 1,000 customers and has now gone national.
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Agencies
2012 PRO Award Winner: The Marketing Arm for Nintendo
2012 PRO Award Finalist: The Marketing Arm for Nintendo for the “Super Mario 3D Land Launch” event marketing promotion.
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Agencies
2012 PRO Award Finalist: Draftfcb for MilkPEP
It’s hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.
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Agencies
2012 PRO Award Finalist: Neverstop for Uniqlo
2012 PRO Award Finalist: Neverstop for Uniqlo and the “Made For All” event marketing promotion.
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Agencies
2012 PRO Award Winner: Civic Entertainment Group, 30Sixty for HISTORY
Despite strong ratings, HISTORY’s “Swamp People” wasn’t creating a lot of viral buzz. To change that in advance of the third season premiere, A&E-owned channel decided to draw some attention by bringing the swamp to Times Square.
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Agencies
2012 PRO Award Finalist: Grow Marketing for Levi Strauss & Co.
2012 PRO Award Finalist: Grow Marketing for Levi Strauss & Co. for the “Levi
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Agencies
2012 PRO Award Finalist: DFCBX for Kraft
2012 PRO Award Finalist: DFCBX for Kraft and the “Oreo 100th Birthday Celebrations” event marketing promotion.
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Agencies
2012 PRO Award Winner: Source Marketing for Philips
2012 PRO Award Finalist: Source Marketing for Philips and the “Philips LED Light Experience” event marketing promotion.
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Agencies
2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for MillerCoors
The Keystone Light brand ran a promotion built on the perception that while much of its target demo shows interest in hunting, they don’t actually hunt. So MillerCoors sent them looking for hunter-orange cans in stores and created packaging that could display the cans as trophies.