Experiential
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Engagement
Coca-Cola Bottlers Sue Over Direct Deliveries to Wal-Mart
Following a move beyond its basic distribution method, Coca Cola Co. is facing a lawsuit brought by dozens of its bottlers.
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Engagement
RJR Lawsuit Against Retailers Continues
R.J. Reynolds Tobacco Co. is still waiting for an initial ruling in a $20 million lawsuit it filed in September against 20 retailers, wholesalers and individuals for alleged fraud using RJR’s buy-down trade promotion program and its consumer coupons.
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Engagement
NASCAR Experience Races to Checkers Restaurants
Checkers Drive-In Restaurants, Inc., the Official Burger and Drive-Thru Restaurant of NASCAR, has teamed up with Coca-Cola to drive the NASCAR experience to its double drive-thru restaurants across the country.
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Engagement
Glad Products Dresses for Mardi Gras
Glad Products Co. has added NFL quarterback Eli Manning to its crew for Glad’s Mardi Gras sponsorship and promotions.
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Engagement
Sirius Samples to La Quinta Guests
Hotel chain La Quinta and Sirius Satellite Radio are running a joint promotion that lets business travelers sample and even win Sirius service.
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Acquisition
Baskin-Robbins Ties Valentine’s Day with Sweet Incentive
Ice cream maker Baskin-Robbins is offering a sweet incentive to celebrate Valentine’s Daya free scoop of its Love Potion No. 31 ice cream. But there’s a catch. To receive the free treat, ice-cream lovers must dress like cupid.
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Engagement
Pokémon Kicks off 10th Anniversary Via Mall Tour
Pokémon is celebrating its 10th anniversary with a national mall tour that will send top video game players to New York for the first-ever Pokémon national video game championships.
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Engagement
Tesco Readies U.S. Entry
U.K. grocer Tesco is coming to the U.S. next year with a chain of convenience stores on the West Coast.
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Acquisition
Pizza Hut Sets Radio Roadblock Tonight
Pizza Hut breaks new ground today with a national radio promotion and sampling blitz.
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Engagement
Coca-Cola Taps Bonnie Blair to Kick Off 2006 Live It! Program
Coca-Cola has signed former Olympic gold medalist and speedskater Bonnie Blair as its newest spokesperson to kick off its 2006 Live It! program to help encourage more schools to sign up for the initiative.